Monday, June 29, 2009

Top 100 nonprofit brands identified in new report

(BUSINESS WIRE) -- The YMCA of the USA's brand is worth almost $6.4 billion, making it the nation's most valuable nonprofit brand, according to The Cone Nonprofit Power Brand 100.

This first-of-its-kind research explores the unique relationship between nonprofit brand image and financial performance, taking into account brand image rank, brand value in $, and revenue rank to measure national domestic service organizations, education nonprofits, health 501(c)(3)s and others against one another.

The Cone Nonprofit Power Brand 100
- Top Ten
  1. YMCA of the USA
  2. The Salvation Army
  3. United Way of America
  4. American Red Cross
  5. Goodwill Industries International
  6. Catholic Charities USA
  7. Habitat for Humanity International
  8. American Cancer Society
  9. The Arc of the United States
  10. Boys & Girls Clubs of America
Read more here, or visit for the complete list and report.

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