The clients engaged by nonprofits were markedly more diverse, lower income, and younger than the general population of registered voters. Though these demographic groups are known to turn out at lower rates than their peers, nonprofits were successfully able to narrow traditional voting gaps based on age, race, ethnicity, and household income.
To assess the impact nonprofits have on turnout, Nonprofit VOTE enlisted 94 nonprofit service providers in seven states to track their voter contacts for evaluation purposes. These organizations reached 33,741 clients who registered or signed a pledge to vote. The results are available in a new report, Can Nonprofits Increase Voting Among Their Clients, Constituents, and Staff? An Evaluation of the Track the Vote Program.
"The findings and demographic information from this study underscore the potential of local nonprofits to reach people missed by campaigns and who are not expected to vote," said Michael Weekes, President of the Providers' Council and Nonprofit VOTE Chair.
In the study, the nonprofits had their biggest participation impact among groups underrepresented in the electoral process. The turnout rate of voters contacted by nonprofits compared to all registered voters was:
- 18 points higher for Latino voters (72% vs. 54%),
- 15 points higher for voters under the age of 30 (68% vs. 53%), and
- 15 points higher for voters with household incomes under $25,000 (68% vs. 53%).
Download the Executive Summary and the full report to review the findings.