Evaluating the Impact of Nonprofit Voter Engagement

What kind of impact do nonprofits have on voter turnout when they talk to their clients and constituents about voting? Who do they reach?

In 2012 we sought to answer these and other questions about the effectiveness and impact of nonprofits conducting voter engagement by having 94 nonprofits track their voter contacts. They engaged 33,741 clients and constituents across seven states, who were successfully matched to the state voter file.

Now, we're pleased to announce our findings from this first of its kind evaluation in a forthcoming report--Can Nonprofits Increase Voting Among Their Clients, Constituents, and Staff? An Evaluation of the Track the Vote Program. The results showed the impact of personal voter outreach by nonprofit service providers in raising turnout out rates among those least expected to vote and closing gaps in voter participation across all demographics.

• The clients and constituents engaged by nonprofits were markedly more diverse, lower income, and younger than all registered voters in the seven states, made up of populations with a history of lower voter turnout in past elections. 
• Voter turnout among those contacted by nonprofits was 74%, six points above the 68% turnout rate for all registered voters--with the largest turnout differences seen among young. Latino, and "low propensity voters" who campaigns typically miss. 

Learn more by signing up to receive a digital copy of the full report and detailed findings as soon as it is available.