The Census Project has just released a new Census News Brief highlighting the bureau's recent decision to include messages in languages other than English on the advance letter sent to all households next winter. The advance letter announces the start of the census and the imminent arrival of census forms at each home. The revised letter will direct recipients, in Spanish, Chinese, Korean, Vietnamese, and Russian, as well as English, to the 2010 Census web site for assistance in filling out the questionnaire. The 2010 Census Web site is scheduled to launch later this month.
The News Brief also notes that the bureau also is adding a targeted follow-up mailing to its outreach arsenal, to reach households in census tracts where at least ten percent of households speak primarily Chinese, Korean, Vietnamese, or Russian. The new postcard will feature messages in all six questionnaire languages, telling recipients to call a toll-free number for assistance.
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