Friday, March 16, 2012

The Luck o' the Vote!

The first official celebration of St. Patrick's Day in the U.S. occurred in Morristown, New Jersey in 1780 and was authorized by George Washington.

Today it's often celebrated with parades, green clothing, and parties. But before you get your green on tomorrow, use today to think about "The Luck of the Vote" and its benefits. 

Did you know that voting is tied to a host of positive civic, health, and social outcomes? Voters are more likely to volunteer, contact their elected officials, stay informed about local affairs, and contribute to their neighborhood's "social capital". But who votes (and who doesn't) isn't a matter of luck.

Voting isn't an accident, and it doesn't happen by chance. A voter is made when someone offers them the chance to register. A voter turns out because someone reminded or encouraged them to participate on Election Day. When nonprofits talk to their clients about voting, they are not only more likely to vote, but they are also more likely to talk to their friends and family about voting.

Know what else isn't based on luck? Candidate appearances and attention. Candidates spend time and money in areas where turnout is higher and where residents are engaged.

So even though voting might make you feel lucky, you don't actually have to be lucky to reap the benefits! Your nonprofit can positively impact the lives of your clients and constituents simply by encouraging voter participation. Get started today so that your community can bask in "The Luck of the Vote" this November.

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