Friday, March 5, 2010

Census Bureau Director to Launch Children Awareness Campaign Featuring Nickelodeon’s Dora the Explorer

U.S. Census Bureau Director Robert M. Groves and key partners will hold a press conference to launch a 2010 Census public awareness campaign, Children Count Too, about the importance of counting infants and young children on census forms.

Many important programs that support children receive funds allocated through Census data. These include Head Start, Reading First, Special Education, Child Welfare Services, Literacy through School Libraries, State Children's Insurance Programs and more. An accurate of our nation's babies and children is crucial for ensuring proper funding resources for these programs over the next 10 years.

In support of this initiative, Census Bureau partner Nickelodeon will debut a new television spot featuring Dora the Explorer, the popular children’s character on the network’s award-winning animated preschool series. The briefing will include a media question-and-answer session.

Tuesday, March 9, 2010
10 a.m. (EST)

  • Robert M. Groves, director, U.S. Census Bureau
  • Samantha Maltin, senior vice president of integrated marketing
  • and partnerships, Nickelodeon
  • Michael Laracy, director of policy reform and advocacy, Annie E.
  • Casey Foundation
  • William O’Hare, senior consultant, Annie E. Casey Foundation
  • Chris Perille, vice president of corporate communications and
  • public affairs, Mead
  • Johnson Nutrition
  • Maria Gomez, president, Mary’s Center

Mary’s Center
2355 Ontario Road, NW
Washington, DC 20009

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